Sonic Labs Unveils New Growth Plan Focused on Token Value and Real Adoption
Sonic Labs, under the leadership of CEO Mitchell Demeter, is pivoting toward a fundamentals-driven growth strategy. The blockchain infrastructure firm aims to enhance tokenomics, prioritize real adoption, and expand its institutional footprint—including a planned New York City office.
The company's revised approach emphasizes deflationary token mechanics and ecosystem alignment. Six weeks into Demeter's tenure, Sonic is transitioning from analysis to execution, with a clear focus on sustainable value creation for S token holders, developers, and validators.
Demeter positions the shift as part of crypto's broader maturation—from speculative trading to performance-based valuation. Sonic's healthy treasury and disciplined operational framework aim to capitalize on this industry evolution.